Coppola Wine Advertisements Billboards and Print | Roman Coppola & Duffy Culligan

Coppola Billboard | New York City

Coppola wine ad claret

Roman Coppola wanted me to create a sort of neo-air brushy styled array of Coppola wines that would be used on billboards, print, or other types of media. One of the ideas here was to give a hint of the brand, without being too direct or showy. The second idea was that because all these shots would be taken from still shots from a video (the video hadnt been rendered yet) the bottles needed to look like they were falling through space while slightly rotating or spinning.

I modeled each of the unique bottles and mapped them with 4000 x 4000 pixel displacement maps, and used scanned wine lables also scanned and mapped at 4K. I built custom HDRI softboxes in Photoshop for the lighting. I used less lighting passes than I normally do, because each lighting passes would potentially take 20 hours of rendering time. I used a z-depth pass, displacement, diffuse pass, and five lighting passes. Everything was composited in After Effects.

Coppola Claret

Coppola wine ad claret

Coppola Diamond Red

Coppola wine ad diamond red

Coppola Shiraz

Coppola wine ad shiraz

Coppola Chardonnay

Coppola wine ad chardonnay

Coppola Merlot

Coppola wine ad merlot

Wireframe Model View